Building a makeup collection to be proud of takes years. I dread to think about the amount of money I have spent over the last 10 years just on makeup, but hey it’s got me where I am today! I think you’d all be surprised to know I have a fairly small makeup collection now after a few big clear outs over the year. I went through a real ‘minimal’ phase and decided to use everything up before buying anything new. It’s worked wonders as I’m super happy with everything I own.
Start with the basics. At one point I had a whole drawer of brightly coloured lipsticks and not one concealer. Building a makeup collection for me was about starting with the basics and then adding in the more statement products. A lovely foundation, a high coverage concealer and a nude lipstick are items I use everyday. A few varieties of these will go a long way in terms of building a makeup collection. Once you have this mastered it’s time to add in that beautiful Charlotte Tilbury Lipstick you’ve had your eye on for months.
Find what suits you. There’s no point hoarding a whole rainbow of shades that never see the light of day. I only ever have around 2 shades of foundation at one point as there’s a very slight chance I’m going to catch a tan any time soon! I’ve come to realise that really pale lip shades don’t do me any favours and matte foundations just highlight those unwanted dry areas. So they don’t belong in my collection. Instead I now have a whole range of products that compliment my skin type, eye colour and lips meaning I don’t have to rummage through drawers of unused products whilst getting ready.
A mixture of high end & high street. I love a good high end purchase but I equally love finding a little high street gem. My makeup collection is about 60% high end (most of this is probably Nars!) and 40% of high street. The products I go through quickly tend to be more affordable such as mascaras, concealers and eyebrow pencils whereas products that last forever are more luxurious like lipsticks and eyeshadow palettes.
Value for money. One thing I always consider when buying a slightly more expensive product is the value per wear. For example, the Nars Copacabana Highlighter isn’t exactly the cheapest liquid highlighter but the amount of times I will use it plus the time I’ll have it for makes it less than a penny per wear! In the long term it would actually be more like an investment, or so I like to tell myself!
What are your tips for building a makeup collection?